very recomended blog to read..
Originally posted on Beyond PR:
A recent update to our web analytics program enables us to compare the copious data which details the activity press releases generate on PR Newswire.com. We eagerly looked deeper into the data, which revealed something we had suspected but can now confirm: press releases that include multimedia elements generate more views. In addition, the data offers insight into how people consume information online, and underscores the preference for multimedia content.