PR Trends for 2013: Outcomes & Tactics
Yesterday we discussed the evolving media environment, and some of the emerging PR trends that will impact our business in 2013. Today, we’re going to drill down into more tactical PR trends, and discuss how the practice of PR is changing on a fundamental level.
The outcomes expected of PR are evolving, and that’s where we’ll start today. Traditionally, PR outcomes have been campaign based, and in many cases, have been measured fairly narrowly, in terms of media pick up and AVEs.