very recomended blog to read..
Originally posted on Beyond PR:
A recent update to our web analytics program enables us to compare the copious data which details the activity press releases generate on PR Newswire.com. We eagerly looked deeper into the data, which revealed something we had suspected but can now confirm: press releases that include multimedia elements generate more views. In addition, the data offers insight into how people consume information online, and underscores the preference for multimedia content.
So why do multimedia releases get more results? Our data reveals several reasons.
- Multimedia content is more broadly distributed – because each element of a multimedia release is distributed separately, and can attract its own audience – in social networks, and on search engines. Videos, for example, are distributed to more than 70 video-specific portals. The effect of distribution is illustrated clearly in the stark contrast between traffic sources for text press releases versus traffic sources for multimedia content. Search…
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