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Beyond PR

PR Newswire press release results

A recent update to our web analytics program enables us to compare the copious data which details the activity press releases generate on PR  We eagerly looked deeper into the  data, which revealed something we had suspected but can now confirm:  press releases that include multimedia elements generate more views.  In addition, the data offers insight into how people consume information online, and underscores the preference for multimedia content.

So why do multimedia releases get more results?    Our data reveals several reasons.

  • Multimedia content is more broadly distributed – because each element of a multimedia release is distributed separately, and can attract its own audience – in social networks, and on search engines.  Videos, for example, are distributed to more than 70 video-specific portals.    The effect of distribution is illustrated clearly in the stark contrast between traffic sources for text press releases versus traffic sources for multimedia content. Search…

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This entry was published on March 1, 2012 at 11:41 and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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